This site is written by a marketing professional who has worked internationally since 2009 and has been in marketing since 2006, moving between brand and digital execution in contexts where credibility matters. The perspective comes from coordinating multi-stakeholder campaigns and landing-page iterations for global brands such as Microsoft and Beiersdorf, and from running end-to-end online marketing work.
It is also shaped by renewable energy communication, where marketing often becomes education and trust is part of the product.
The writing aims to turn that experience into clear, practical playbooks: narrative discipline, campaign operations, and responsible use of AI — so teams can grow without noise and communicate without theater.
Ju @ jucunha.com