Worldwide an incredible increasing number of brands have been engaging themselves in sustainability. On one hand, they do that in order to get less unpopular (I will not name it), on the other hand, they have seen that they will not go anywhere if they are not active in this area.
Even the one doing that only in order to get more popularity, in the end, they do and use their Social Responsibility (SR) departments in order to add value to the society. Better like this, than not do anything at all.
Different laws in different countries have a big impact on how the companies are engaged in taking part of sustainable activities.