This is a notebook for people who work at the intersection of marketing, technology, and responsibility — and don’t want to choose between performance and principles.
Because sustainable marketing is moving from “brand storytelling” to compliance-grade credibility—and many teams are still communicating like it’s 2016.
This site is for people who want to stay current on international sustainable marketing and leave with:
- sharper mental models (what matters vs. what’s noise)
- practical tools (how to structure content and claims)
- real constraints (laws, market maturity, adoption barriers)
- global nuance (what changes across countries and cultures)
If the goal is to communicate value responsibly—without greenwashing, without empty “purpose” language—this is the library.
Get in touch:ju @ jucunha . com