Online sustainable marketing and people empowerment
Here you find news and articles about marketing (SEO and SEM content), sustainability (renewable energy access) and people empowerment.
In a crazy world evolving faster than what any of us could imagine, where the future might belong to the machines, we have to find our way through to use big data in our favor and find our competitive edge to remain active and irreplaceable.
Marketing, associated with online and IT techniques are part of this future, in which the roles are going to be reshaped, together with earth resources, including energy. We are not talking about any marketing here, we are focusing on sustainable marketing, for sustainable products and brands. The only ones that will still find their market space within the next decades, for instance, the inclusive business.
In this scenario, the empowerment of woman and base-of-the-pyramid groups plays a big role. These nowadays unprivileged are slowly raising in the society with a different mindset, stronger and braver than the current players.
This empowerment is among others taking pace through access of renewable energy, which is certainly a hot topic on this website. This technology changes the lifestyle and the business scenario for the new generations.
How to deal with it? How are these groups? Which role do they play? Let’s find out here…